Archive for May, 2017

postheadericon A Market Data APIMaking an Interactive Financial Information Display Possible on Your Website

Why do you need a market data API in order to display financial data on your website? An API is an Application Programming Interface, an essential part of the interactivity of Web 2.0. A programming interface is like a foreign language translator-It allows one computer operating on one system to talk to another computer operating on another system. Imagine how complex this can be when computer systems are communicating with market data. When you are providing financial information on your website for your visitors, APIs are necessary to display all but static, non-changing information.

Look for a market data solutions provider that can offer several different code-based APIs or SDKs (Software Development Kits) to ensure that you can connect with data feeds and tickers for real-time, delayed, end of day, and historical information. Having access to a .Net, Java, or COM/Win32 API will make this communication more easeful. APIs should have both a server side component as well as a client-side component.

Sample code should be provided with source code available for your tech team.

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postheadericon EasyJet in search of Marketing Support

It has been a difficult couple of years for the aviation industry as profits were hit by rising fuel and duty costs. This loss of profits was also exasperated by the freezing temperatures during the winter and the impact of the Icelandic volcanic eruption. Both grounded flights throughout Europe and left compensation claims soaring. Luton based easyJet is no exception having just posted pre-tax losses of 153m, up from 79m a year earlier, for the 6 months to 31st March. Trying to counteract this easyJet has set plans in motion to accelerate its search for partners to provide marketing support such as its recently signed agreement with Nectar. These marketing partnerships are invaluable to easyJet as they increase awareness of its offerings and promote brand engagement. In the results statement, the company says it is -in negotiations across Europe to secure further agreement to generate additional marketing support-.

EasyJet’s early marketing strategy consisted of no more than its telephone booking number painted onto the side of its aircraft. The aim was to cut out the travel agent and make -flying as affordable as a pair of jeans’. One way that easyJet maximised exposure in the early days was by allowing a TV series to be made which reflected the day to day running of the airline. LWT created and filmed Airline between 1999 and 2007 and help to make easyJet a household name. Although the series did not always portray easyJet in a good light it did much to promote the airline in this time.

Since easyJet was established in 1995 it has used slogans that represent its colourful image. -Come on, lets fly!- is easyJet’s latest offering along with -the web’s favourite airline- which reflects the fact that easyjet.com is currently the UK’s most used travel website boasting over 325million visitors every year. In order to build on this further the airline has recently announced the appointment of Peter Duffy as its Marketing Director. Coming across from Audi UK Peter brings with him an impressive track record having overseen its many brand successes over the last few years. After filling this highly sort after Marketing Director job Carolyn McCall, easyJet’s chief executive, said, – I am delighted that Peter will be joining the team here as our Marketing Director. His depth and breadth will be invaluable and he has particular experience in customer insight and the use of CRM which will add real value to our business-. Carolyn continued, -EasyJet is a great brand and there is significant opportunity to build the brand in our core European markets, making easyJet Europe’s leading short haul carrier-.

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postheadericon Financial Literacy Month And Credit Card Debt Consolidation

Fort Lauderdale, Florida – A New Horizon is a well established Credit Counseling company with over 15 year’s experience as a non-profit organization assisting individuals and families from all walks of life in regaining control of their finances. This is accomplished utilizing Financial Literacy training and a host of programs to counsel and educate individuals on the responsible use of credit along with a structured debt management plan to assist them in paying off their existing credit card debt.

Financial literacy is the ability to understand finance. By definition it is an individual’s ability to make informed judgments and effective decisions about the use and management of their money. National Financial Literacy Month is recognized in the United States in April to highlight the importance of financial literacy and teach Americans how to establish and maintain healthy financial habits. In 2000, The Jumpstart Coalition for Personal Financial Literacy began promoting April as Financial Literacy for Youth Month and in 2003 the United States Congress showed its support.

The root problem and cause of many financially challenged and “debt heavy” individuals usually stems from credit card abuse. The ability of many American families to live beyond their means can create an out of control debt situation requiring special assistance from creditors. These programs are available through reputable credit counseling companies and should be evaluated before last resorts like filing bankruptcy. Through education and responsible use of credit – FINANCIAL LITERACY – Unmanageable credit card debt can be avoided.

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postheadericon The Objective Of Glossaries And Faqs In Ppc Internet Marketing

The minute you have obtained a customer through your PPC internet marketing ads, you have to make them remain long enough to be persuaded with reference to the product or service you have in your site. If you connect an unknown word to a glossary or FAQ page in your own website, you’re making him stay with you. With your PPC ads and these pages, you can see advantageous difference in the Google page rank.

Google takes into consideration many ingredients to find out the page rank. How matchless and related the content to the links of your website is one of these elements. Linking your own web pages within your site would increase your page rank. The glossary is perfect for this intention. You include related content in your own glossary and link the term or phrase from the written content in your web page to its connotation in the glossary.

This will not only help your buyer navigate your site, but Google will also recognize you with this in its page rank algorithm. The words linked to your glossary can exceedingly improve your rankings for the definitions found within your site.

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postheadericon Financial help for the single mothers.

Being a single mother is the toughest job in this world. They need to plan out their financial situation ahead of time to protect themselves from facing the financial ruins. To help these single moms at the times of financial difficulties, the government has implemented many programs to provide all possible financial assistance.

Every single mother is forced to perform the role of both a mother and a father as well. And therefore her situation is harder than the two parent family and especially for the ladies who neither hold good education nor have sufficient finance for housing. So in such cases going through the financial help forums online can provide them a lot of information on government help for single mothers, credit and debit advice, budgeting and saving money and lots more to ease their pressure.

Many online resources having articles on single mom support give ideas to the single moms about the importance of health insurance, tips to save money, avoid investment scams and guide to lowering the utility costs. The single mom blog advices the single mothers to stop smoking, bring some changes in lifestyle, invest in supplemental insurance and finally talk with other single mothers to plan up something better for them and their children.

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